I have started work by creating a structure for my research, and dividing it into 3 sections:
- CREATING THE BLOG
The initial steps include:
- selecting a niche and a look&feel for the blog;
- selecting a suitable platform;
- designing the blog;
- planning content
- OPTIMISING THE BLOG
The optimisation process starts parallel to the creation process and includes:
- keyword research;
- link building;
- social media;
- more topics will be coming up during the research.
- MONETIZING THE BLOG
Once the blog has been set up and followers are being gained, the next step is monetization. There are various ways to monetize a blog, and preferably, more than one should be used:
- PPC (pay per click) ads
- affiliate marketing
- paid links & PR posts
- promoting other services and products by the blogger
- more topics will be coming up during the research.
I have been collecting sources of information for each section.
The Moz Blog proves to be a valuable resource and I will be sourcing several articles on it.
I have also compiled a list of example blogs which I will analyse.
So far so good!